PUNDITS FOLLY

• QR Codes Are the Roller-Skating Horses of Advertising

  If you come across such a harbinger of modern mobility, you grab your smartphone, fire up one of the numerous Apps that are meant to decipher this code, hold your camera in the direction of the code like you were actually taking a picture, wait for the autofocus of your mobile camera to get a clear image and if all works well you are being redirected to some website.

  If you really wanted to know about a product that you saw in an ad, wouldn’t you rather type its name into Google on your phone and see what comes up?

  Spot on.